Marketing and Communications Manager
ROLE DESCRIPTION
A bit about the role
The Marketing and Communications Manager will plan, develop and implement Little Dreamers’ overall Marketing and Communications Strategy and Action Plan. Reporting to the Chief Operations and Partnerships Officer, this role will work with the Little Dreamers’ national team to develop and implement communication plans to broaden the impact of both the Little Dreamers’ and Young Carer Wellbeing Hub’s programs, brand and services.
This role requires creativity, initiative and an ‘out-of-the-box’ attitude to be able to grow awareness of Little Dreamers and the Young Carer Wellbeing Hub in the wider community, coordinate advocacy and awareness campaigns, and develop and implement a communications strategy to support the promotion of all our programs across VIC, QLD and NSW.
You will have autonomy to affect change within the organisation and develop strategies from the ground up. Working within tight budgets and resource constraints, you will build strong relationships with media outlets and industry contacts, confidently pitching stories and seizing opportunities to elevate our advocacy efforts and profile in the media landscape.
Let’s talk about you!
If you’ve got a degree in marketing, communications, or a related field, along with a flair for managing brand identity across multiple channels, you’re exactly who we’re looking for!
As our ideal candidate, you’re a master communicator with a proven track record in executing internal and external communication strategies from crafting captivating newsletters to excelling in social media management, you know how to engage our audience and spread the word.
With strong strategic, project management, proofreading skills and prioritisation skills honed at a senior level, you’ll coordinate team workloads, train colleagues on branding guidelines and build collaborative relationships across departments with ease.
Your PR and media relations know-how includes securing earned media coverage, elevating advocacy campaigns, and positioning organisations as trusted sector voices. You’re also technically savvy, comfortable managing WordPress websites and using tools like Asana, JotForm, and Salesforce and bring hands-on experience supporting fundraising through marketing campaigns and donor communications.
Core Responsibilities
★ Develop and implement Little Dreamers’ Marketing and Communications Strategy and Action Plan.
★ Lead engaging marketing campaigns to grow awareness of Young Carers, Little Dreamers and the Young Carer Wellbeing Hub.
★ Create and manage content across social media, websites, newsletters and other communication channels.
★ Maintain and strengthen Little Dreamers’ brand identity across all communications.
★ Build media and industry relationships and identify opportunities to increase Little Dreamers’ profile and advocacy.
★ Coordinate campaigns and communications that share the experiences and impact of Young Carers.
★ Collaborate across the organisation to promote our programs, communicate our impact and support fundraising efforts.
Other duties as required by the Chief Operations and Partnerships Officer
KEY SELECTION CRITERIA
- Demonstrated experience in marketing and communications, ideally within the not-for-profit, community or social impact sector.
- Experience developing and delivering effective marketing and communications strategies and campaigns across multiple channels.
- Exceptional written and verbal communication skills, with demonstrated ability to create engaging content for diverse audiences.
- Demonstrated experience managing digital communications, including social media, websites, email marketing and digital content.
- Experience in brand management, media/public relations, storytelling and/or advocacy communications, with a strong understanding of how to amplify organisational impact.
- Strong organisational, project management and interpersonal skills, with a genuine commitment to Little Dreamers’ purpose and improving outcomes for Young Carers.
Desirable skills and qualities
★ Lived experience of being a Young Carer
★ Understanding of and commitment to Young Carer issues and needs
★ Understanding of the not-for-profit sector
★ Experience working in, or marketing to, community-focused or purpose-driven organisations
★ Knowledge of current marketing, communications and digital engagement trends
★ Experience using digital marketing and communications platforms, with a strong understanding of ethical and authentic storytelling.
BENEFITS
At Little Dreamers, you’re not just joining a team, you’re becoming part of a passionate community dedicated to making a meaningful impact. Our team is driven by shared values, a strong sense of collaboration, and a commitment to creating a brighter future for Young Carers.
You will also have access to salary sacrifice packaging, an internal Employee Assistance Program (EAP), paid carer’s leave and parental leave options.
We care about our team members just as much as we care about our Young Carers. We offer flexible working arrangements and organise team bonding activities to ensure a sense of connection and support.
APPLICATION PROCESS
Little Dreamers takes great pride in cultivating an environment that is nurturing, inclusive, and respectful.
We wholeheartedly welcome applications from Aboriginal and Torres Strait Islanders, individuals from diverse racial and ethnic backgrounds, individuals who are neurodiverse or living with disabilities, and individuals across the gender and sexuality spectrum.
We actively support flexible working arrangements and are committed to making necessary adjustments to accommodate individual needs.
Please email your application to careers@littledreamers.org.au, using the subject line: Young Carer Support Coordinator – Peer Support
CLASSIFICATION
This position is classified as Level 5, part time employee (30.4 hours per week) under the Social, Community, Home Care and Disability Services Industry Award 2010.
